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Rutines - the comfortable bamboo toothbrush

Rutines was founded in 2021 in the search of comfortable bamboo toothbrushes on the market. 

Having tried a variety of bamboo toothbrushes with hard edges we wanted to create a comfortable one, so comfortable that you don´t want to go back to plastic again. 

Doing some research we found out many felt the same way, there was a big gap to be filled. 



Sustainable and comfortable brushing

We believe toothbrushing should be comfortable. We want to make sustainable toothbrushing comfortable and suitable for everyone. The choice should be easy. 



It´s about reducing plastic

Plastic pollution is effecting us all, from litter in the streets and in our oceans killing wildlife to micro plastics ending up on our plates. 

We want to be a part of the change towards more sustainable shopping habits - a small change in our daily routine can make a big impact. 

Every purchase helps the funding of ocean cleanup projects. 




All our bamboo products are sourced from Moso bamboo that is FSC (Forest Stewardship Council) certified. Moso bamboo is a kind of bamboo that panda bears don’t eat. We love animals and don’t want to make an impact in their habitat. 



Swedish design & Quality

Rutines is carefully designed in Sweden with the idea of making really simple everyday products sophisticated and with a Scandinavian feel. 

All Rutines products are quality checked by our team in Stockholm before launched into the market. In that way you can be sure that the products you buy will meet the higher standards. 


Let´s create new daily routines and together reduce the use of plastic.