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change begins with the little things

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I´ve tried numerous bamboo toothbrushes and finally found the one that is both very comfy and beautiful.

Sandra L

I reach better with Rutines toothbrush than with my old plastic tootbrush.

Philip C

We believe toothbrushing should be comfortable and enjoyable. If you brush your teeth twice a day for two minutes, it´s 24,3 hours in a year. That´s a lot of brushing. Let´s make that time pleasant.

your daily routine makes a difference


Rutines is carefully designed in Sweden with the idea of making really simple everyday products sophisticated and with a Scandinavian feel.

Reducing plastic

Together we can make an impact and reduce the use of plastic. Let´s create new daily routines.

Become a retailer

We have retail ready solutions, contact us for more information.

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